About Wuzhen
Wuzhen is located in Tongxiang City, Jiaxing City, Zhejiang Province. It is one of the ancient towns in the Jiangnan region and has a long history. As a typical water town in Jiangnan, Wuzhen completely preserves the style and pattern of ancient water towns.
The entire town is built along rivers, with bridges connecting the streets. Houses are constructed beside the water, including grand mansions and waterside pavilions with an ancient charm. The integration of water and town presents a quiet and primitive atmosphere, making it a classic representative of the "small bridges, flowing water, and residential houses" style of Jiangnan water towns.
Hotels & Guesthouses (Partial Display, click "Travel Help" at the top right corner of the page for more information)
Wu Town Hotels (High-End First Choice): Recommendation Rating ★★★★★. Located within the scenic area, it has more than 100 rooms. Most are renovated from ancient houses by the water, preserving features such as wooden windows and carvings. Some rooms have viewing balconies or riverfront terraces. The package includes scenic area tickets, two-person breakfast, free pick-up/drop-off, and luggage check services. You can walk to enjoy the night view in the evening, which is suitable for tourists pursuing an immersive water town experience. (Book 1-2 weeks in advance during peak season; price: approximately CNY 600-1200 per night)
Lakefront Guesthouses (Cost-Effective Choice): Recommendation Rating ★★★★. A 5-10 minute walk from the scenic area, most are operated by local residents with simple decoration. They include private bathrooms and air conditioning. Price: approximately CNY 200-400 per night. Some inns provide ticket purchase assistance and breakfast services, suitable for tourists with a moderate budget who value convenient transportation.
Food & Snacks (Partial Display, click "Travel Help" at the top right corner of the page for more information)
Signature Dishes: Wuzhen Native Chicken, Fresh Lake Fish, Wu Wine, Wu Glutinous Rice.
Popular Snacks: Wuzhen Cake, Wuzhen Green Rice Cake, Zongzi (Glutinous Rice Dumpling), Wuzhen Baked Cake.
Entertainment Activities (Partial Display, click "Travel Help" at the top right corner of the page for more information)
Cultural Experience: Wuzhen Dyeing Workshop (Choose white cloth to tie patterns yourself, take it away after dyeing, approximately CNY 30-50 per piece), Visit Wuzhen Wooden Pavilion (View fine wood carvings of Ming and Qing Dynasties, learn about wood carving craftsmanship), Wuzhen Post Office (Write water town postcards, stamp special postmarks and send to relatives and friends).
Leisure & Sightseeing: Wuzhen Boat Tour (Take a boat tour on the river during the day to see water town life, approximately CNY 80 per boat; enjoy the lit night view at night, approximately CNY 120 per boat, accommodating 4 people), Open-Air Movie (Screen classic movies after 7 PM every night, free to watch), Ancient Stage (Regular ancient opera performances, free to experience Jiangnan opera).
Souvenirs/Specialty Stores (Partial Display, click "Travel Help" at the top right corner of the page for more information)
Wuzhen Dyed Fabric Products: A representative specialty of Wuzhen, made of pure cotton and dyed with indigo grass. You can buy fans (CNY 20-30), scarves (CNY 50-100), tablecloths (CNY 80-150), and handbags (CNY 60-120).
Wu Wine: A traditional rice wine of Wuzhen, available in low-alcohol (around 12%, sweet) and high-alcohol (around 55%, strong) versions. Packaged in ceramic jars (printed with water town patterns), price: approximately CNY 50-150 per jar.
Hotels & Guesthouses
There are more than 100 hotel rooms renovated from ancient houses in the scenic area. Some are equipped with viewing balconies or riverfront terraces, including scenic area tickets and two-person breakfast, allowing for an immersive water town night life experience. There are cost-effective self-operated inns around the guesthouses, and chain hotels in the town have convenient transportation.
View Hotels
Food & Snacks
Must-try dishes include Wuzhen Native Chicken, Fresh Lake Fish (steamed to retain freshness), and Wu Wine (mellow rice wine). Popular snacks include Wuzhen Cake (sweet and glutinous, an auspicious treat) and Wuzhen Green Rice Cake (with the fragrance of mugwort).
Food Recommendations
Entertainment Activities
You can experience tie-dyeing at the dyeing workshop (make and take your own creations), take a boat tour (see the water town during the day and enjoy the lit scenery at night), watch open-air classic movies and opera performances. There are also limited-time events such as the Theater Festival and Lotus Festival throughout the year, offering rich cultural experiences.
Activity Details
Souvenirs/Specialty Stores
Representative specialties include indigo printed fabric products (scarves, tablecloths, etc., customizable), Wu Wine (packaged in ceramic jars, available in low-alcohol sweet or high-alcohol strong versions), and baked cakes (crispy and sweet, portable in iron boxes). All are ideal gifts for relatives and friends.
Buy SpecialtiesImage Sources
1. QQ Browser (2025) Wuzhen Hotel Picture. [online] Available from: https://img0.baidu.com/it/u=1102329392,3138864735&fm=253&fmt=auto&app=120&f=JPEG?w=1067&h=800 [Accessed 13 October 2025]
2. QQ Browser (2025) Wuzhen food pictures. [online] Available from: https://img0.baidu.com/it/u=2317898737,2968101815&fm=253&fmt=auto&app=120&f=JPEG?w=500&h=667 [Accessed 13 October 2025]
3. QQ Browser (2025) Picture of Wuzhen small boat. [online] Available from: https://img1.baidu.com/it/u=4094339134,4294249969&fm=253&fmt=auto&app=138&f=JPEG?w=500&h=680 [Accessed 13 October 2025]
4. QQ Browser (2025) Pictures of Wuzhen souvenirs. [online] Available from: https://img2.baidu.com/it/u=4128411579,583625964&fm=253&fmt=auto&app=138&f=JPEG?w=800&h=1067 [Accessed 13 October 2025]
5. QQ Browser (2025) Picture of Wuzhen small boat. [online] Available from: http://djzzaamm88.cdn.bcebos.com/uploads/userfiles/1/images/pageimg/20230220/1-2302201029427.jpg [Accessed 13 October 2025]
6. QQ Browser (2025) Picture of Wuzhen small boat. [online] Available from: https://bkimg.cdn.bcebos.com/pic/1c950a7b02087bf40ad128863286402c11dfa9ec611c [Accessed 13 October 2025]
7. QQ Browser (2025) Wuzhen Hotel Picture. [online] Available from: https://img2.baidu.com/it/u=2277512165,2926849264&fm=253&fmt=auto&app=138&f=JPEG?w=750&h=500 [Accessed 13 October 2025]
8. QQ Browser (2025) Wuzhen HotelWuzhen food pictures Picture. [online] Available from: https://img1.baidu.com/it/u=2384367189,595772638&fm=253&fmt=auto&app=138&f=JPEG?w=500&h=653 [Accessed 13 October 2025]
9. QQ Browser (2025) Wuzhen food pictures. [online] Available from: https://img0.baidu.com/it/u=1590066753,21648579&fm=253&fmt=auto&app=120&f=JPEG?w=666&h=500 [Accessed 13 October 2025]
10. QQ Browser (2025) Wuzhen food pictures. [online] Available from: https://img0.baidu.com/it/u=984533553,1518389793&fm=253&fmt=auto&app=120&f=JPEG?w=500&h=667 [Accessed 13 October 2025]
11. QQ Browser (2025) Wuzhen performance pictures. [online] Available from: https://img0.baidu.com/it/u=543520079,1326678227&fm=253&fmt=auto&app=120&f=JPEG?w=500&h=750 [Accessed 13 October 2025]
12. QQ Browser (2025) Picture of Wuzhen small boat. [online] Available from: https://img2.baidu.com/it/u=3275372993,932262914&fm=253&fmt=auto&app=138&f=JPEG?w=800&h=1200 [Accessed 13 October 2025]
13. QQ Browser (2025) Wuzhen folding fan picture. [online] Available from: https://img2.baidu.com/it/u=941266661,1549269018&fm=253&fmt=auto&app=120&f=JPEG?w=500&h=500 [Accessed 13 October 2025]
14. QQ Browser (2025) Wuzhen liquor pictures. [online] Available from: https://img2.baidu.com/it/u=745050925,3045418086&fm=253&fmt=auto&app=138&f=JPEG?w=667&h=500 [Accessed 13 October 2025]
15. QQ Browser (2025) Wuzhen Hotel Picture. [online] Available from: https://img2.baidu.com/it/u=1664665953,3089140430&fm=253&fmt=auto&app=138&f=JPEG?w=500&h=657 [Accessed 13 October 2025]
16. QQ Browser (2025) Wuzhen food pictures. [online] Available from: https://img1.baidu.com/it/u=4182822797,237926484&fm=253&fmt=auto&app=138&f=JPEG?w=500&h=666 [Accessed 13 October 2025]
17. QQ Browser (2025) Picture of Wuzhen small boat. [online] Available from: https://img2.baidu.com/it/u=3758906855,2450241382&fm=253&fmt=auto&app=120&f=JPEG?w=889&h=500 [Accessed 13 October 2025]
18. QQ Browser (2025) Pictures of Wuzhen souvenirs. [online] Available from: https://t14.baidu.com/it/u=3065782216,1800228803&fm=224&app=112&f=JPEG?w=500&h=500 [Accessed 13 October 2025]