Featured Handicrafts
1. Dyed Fabric Series
Representative Store: Dyeing Workshop - Recommendation Rating ★★★★★
As an intangible cultural heritage craft of Wuzhen, it uses pure cotton as raw material and indigo grass from Wuzhen as dye. It is made through processes such as plate engraving, pulp scraping, dyeing. The main products include fans (CNY 20-30 each), scarves (CNY 50-100 each), tablecloths (CNY 80-150 each), and handbags (CNY 60-120 each). The patterns are mostly flowers, birds, and water town scenery; on-site custom exclusive patterns are available, making them both practical and commemorative.
2. Wu Brocade Textiles
Representative Store: Wu Brocade Hall - Recommendation Rating ★★★★
Traditional textiles made from mulberry silk using ancient weaving techniques. The patterns are mostly auspicious motifs such as dragons, phoenixes, and auspicious clouds. Common products include silk scarves (CNY 150-300 each), pillowcases (CNY 80-120 each), and tapestries (CNY 200-500 each). They have a delicate texture and luster, making them ideal for high-end souvenirs.
3. Water Town Wood Carving Ornaments
Representative Store: Wood Carving Gallery - Recommendation Rating ★★★★
Most are 10-20 cm in size (portable for souvenirs), priced at CNY 50-200 each. They are small hand-carved ornaments made of Wuzhen wood, featuring water town landscapes such as ancient bridges, Wupeng boats, and waterside dwellings. The wood carving is exquisite with high detail restoration; custom engraving is available for some ornaments, making them a unique choice to commemorate Wuzhen’s scenery.
Traditional Food Specialties
1. Wu Wine
Representative Brand: Wuzhen Winery - Recommendation Rating ★★★★★
Traditional rice wine of Wuzhen, available in low-alcohol (12% ABV, sweet, suitable for women) and high-alcohol (55% ABV, strong, suitable for wine lovers) versions. Packaged in ceramic jars (printed with water town patterns), the 500ml size is priced at CNY 50-150 per jar. Tasting is available on-site before purchase; the jar packaging is easy to carry, making it a popular gift choice.
2. Wuzhen Baked Cakes
Representative Brand: Baked Cake House - Recommendation Rating ★★★★★
Traditional pastries of Wuzhen with a crispy texture and sweet-savory flavor, made mainly from sesame, peanuts, and flour. Available in boxed (100g, CNY 20 per box) and canned (250g, CNY 40 per can) versions with a 3-month shelf life. Suitable as daily snacks or souvenirs; free tasting is available in stores.
3. Wu Glutinous Rice Cake
Representative Store: Pastry Shop - Recommendation Rating ★★★★
Glutinous rice soaked in the juice of Wu rice leaves, with a soft and glutinous texture and a faint herbal fragrance. Available in vacuum-sealed individual packages (2 pieces per bag, CNY 10 per bag) and gift boxes (8 pieces per box, CNY 35 per box) with a 15-day shelf life. Suitable for immediate consumption or sharing with relatives and friends; the texture is better when heated.
Image Sources
1. QQ Browser (2025) Pictures of Wuzhen souvenirs. [online] Available from: https://img2.baidu.com/it/u=4128411579,583625964&fm=253&fmt=auto&app=138&f=JPEG?w=800&h=1067 [Accessed 13 October 2025]
2. QQ Browser (2025) Wuzhen food picture. [online] Available from: https://img1.baidu.com/it/u=4182822797,237926484&fm=253&fmt=auto&app=138&f=JPEG?w=500&h=666 [Accessed 13 October 2025]
3. QQ Browser (2025) Picture of Wuzhen Specialty Store. [online] Available from: https://img2.baidu.com/it/u=3954005278,3218981795&fm=253&fmt=auto&app=138&f=JPEG?w=500&h=667 [Accessed 13 October 2025]
4. QQ Browser (2025) Wuzhen folding fan picture. [online] Available from: https://img2.baidu.com/it/u=941266661,1549269018&fm=253&fmt=auto&app=120&f=JPEG?w=500&h=500 [Accessed 13 October 2025]
5. QQ Browser (2025) Wuzhen fabric picture. [online] Available from: https://img2.baidu.com/it/u=1514072036,2677007303&fm=253&fmt=auto&app=138&f=JPEG?w=375&h=500 [Accessed 13 October 2025]
6. QQ Browser (2025) Picture of Wuzhen Wooden Carving Boat. [online] Available from: https://img1.baidu.com/it/u=4208511922,4013969394&fm=253&fmt=auto&app=138&f=JPEG?w=500&h=500 [Accessed 13 October 2025]
7. QQ Browser (2025) Picture of Wuzhen liquor. [online] Available from: https://img2.baidu.com/it/u=745050925,3045418086&fm=253&fmt=auto&app=138&f=JPEG?w=667&h=500 [Accessed 13 October 2025]
8. QQ Browser (2025) Wuzhen food picture. [online] Available from: https://img2.baidu.com/it/u=2239920362,115553810&fm=253&fmt=auto&app=138&f=PNG?w=500&h=728 [Accessed 13 October 2025]
9. QQ Browser (2025) Wuzhen food picture. [online] Available from: https://img0.baidu.com/it/u=984533553,1518389793&fm=253&fmt=auto&app=120&f=JPEG?w=500&h=667 [Accessed 13 October 2025]